Strategic Inbound Marketing
As opposed to the intrusive outbound marketing, Selenova employs highly targeted inbound
marketing services which attracts the online user to your engaging and informative content,
and prompts them to come back again and again. This is how we convert a user into a
staunch brand loyalist.
We craft compelling content as per your brand’s specific buyer persona to keep them interested in your site long term. Each second spent by the visitor on your site is turned into a potential conversion opportunity. The ads and content stay in the site visitor’s mind long after they have closed the browser as they are specifically customised by us with the target audience in mind.
AN INBOUND MARKETING AGENCY
With inbound marketing your lead nurturing
goals yield fruitful outcomes
Get discovered by your customers at the right time and rank high on SEO with high- performance inbound marketing. Such inbound digital marketing gives momentum to your online business objectives. It has been proven that leads from inbound marketing cost far less than outbound marketing.
Selenova gives you the opportunity to enjoy a considerably higher ROI if you invest in planned inbound marketing campaigns devised and deployed by us.
Inbound marketing strategy
We get together to brainstorm about aspects such as your line of business and your key customer segment. Then, we devise an appropriate buyer persona. This helps us develop targeted marketing messages that cater to their sensibilities. The plan is to customize the inbound marketing programme strategy in such a way that the peak performance potential is reached with the help of a well thought out structure.
SEO and Keyword Research
We delve into an analysis of what keywords your customers are using to find businesses like yours online. We also do in-depth competitive analysis to understand what your business rivals are doing to attract your customers’ visibility. Get high volume of meaningful traffic with SEO and keyword research that lets you gain a higher share of earned visibility through our search engine results.
High powered content is a valuable lead magnet. It not only informs the users about the product’s USPs but does it in such a way that it keeps customers loyal and prompts them to act upon the desired call to action. We weave in keywords meaningfully and naturally in order to retain authenticity. Our SEO optimized content is what will make your website rank high and be discovered by search query users – i.e. your potential customers.
By keeping customers updated on a variety of newsworthy content, we ensure that the level of engagement is kept high. This way, your brand remains in the minds of your future customers, and helps them move closer to the end of the sales journey. With targeted and personalized email marketing, we ensure that the conversion from lead to buyer happens successfully and rapidly.
Social media Marketing
Social media is a non negotiable customer pool in today’s world, and we do not forget this in our inbound internet marketing. With our team, you can create a formidable presence on the major social media platforms like Facebook, Twitter, Linkedin, and Instagram. We make sure that the right audience connects with your brand. Moreover, we enhance your visibility, and bring it to prominence amongst the billions of social media users.
UX & Inbound Lead generation
We constantly update the site with fresh and unique content. This is how we provide significant impetus for the customers to come back to your site and consume your content. By putting your brand in front of your prospects, we make certain that the engagementwith them is consistent and that they remain brand loyalists.
Website design and development
A feature rich, UX friendly, and SEO optimized responsive website is not enough for brand presence anymore. This is only the basic essential required to deal with mobile traffic. We add further exclusive functionalities that are specific to your business objectives. Our team ensures that your site visitors get a personalized touch of brilliance with a thoughtfully designed website that shows off your brand as per your unique vision.
Having clear visibility into the end game of inbound marketing is crucial for any business to be a success. Hence, we keep track of the KRAs associated with such campaigns. Stakeholders in client business can access these reports at anytime. That’s not all – there are interactive dashboards as well to get up-to-date information about the ad spend, conversion metrics, and other important information needed to determine the success of your brand’s inbound marketing.